Track MED
Answer in the media
Getting covered, correcting coverage, and handling a hostile interview.
Getting on the radio, and not wasting it
How to get past the screener, what to say in your first fifteen seconds, and how to hold one point through ninety seconds of live air.
8 minWriting a letter that gets printed
How to write a letter to a newspaper that actually runs, why speed beats quality, and what to do when it is not printed, which is most of the time.
8 minWhen coverage gets it wrong
How to tell a correctable factual error apart from a framing you object to, how to ask an outlet to fix the first, and when to leave it alone.
9 minWriting and placing an opinion piece
How comment desks actually decide, why the only question that matters is why you and why now, and how to pitch a signed article when nobody has heard of you.
8 minWriting a press release, before and after
The three things a journalist needs, the two releases that deliver them, and what the named contact says when somebody rings back.
9 minSpeaking on television
How to find out what you have actually been booked into, what the camera does that has nothing to do with your words, and what to settle before you say yes.
8 min