Track SOC
Answer online
Posting, handling a pile-on, and building an account that gets seen without making things worse.
Your first fifteen minutes
Whether to reply at all, the one thing worth doing tonight if you decide to, the rules that hold whatever you post, and where to go when you have longer.
6 minAnswering hostile replies
You posted something and the replies arrived. What to answer, what to leave alone, and how to come out of it without damage.
8 minSomebody you know posted it
The most common argument you will ever have online is with somebody you cannot block. What to reply in public, what to send in a message, and when to say nothing at all.
7 minMaking something capable of spreading
Virality cannot be manufactured. What can be controlled is whether a thing is built to travel, and almost everything that travels shares a small number of properties.
8 minHow a small account gets seen
Joint posts, replies that get you found, and what to post when forty people are reading. The mechanics nobody explains, and the part of them that will still be true next year.
8 minX, Instagram, Facebook and TikTok, platform by platform
Four different mediums, four different audiences, and a specimen post for each showing what lands there and what dies. Plus what each one costs you personally on this subject.
7 minHow often to post, and for how long
A rate a working person can hold for a year, the ninety days where almost nothing happens, and how to stop without disappearing.
7 minUsing AI in your campaigning
What these tools genuinely do for one person working alone, how to check what comes back, and the hard line between getting help and faking support.
8 minWho has already done this
Ten accounts, what each one actually did, and which of the four things that grew them you can copy. With the counts, the dates, and what it cost each of them.
7 minWhen it comes at you
A pile-on, your details posted, contact with your employer, somebody at your door. What to do in the first hour, the first day and the first week.
9 minWhat is findable about you
A checklist you work through once, in about forty-five minutes, before you put your name to anything in public.
9 minReporting antisemitic content
Most reports go nowhere. What to capture first, which policy to report under, what each platform actually covers, and when to take it somewhere else.
9 min